Mark’s Blog

I’ve recently been considering the wider and more long term impact that social media may begin to have on the blogosphere, and on the web-media business in general.

Social media will undoubtedly change things for everybody, from bloggers at the lower end of the media food chain to the global news corporations at the top. Like good politicians, bloggers need to master the process of building a following and becoming nominated to stand in the daily social media elections (my own best performance has been a miserable 50 diggs, and about 15 stumbles – pretty poor), but what are the further implications of the social media phenomenon? Knowing that this revolution is coming, which strategies can be employed to fully exploit the opportunities that social media presents beyond simply becoming a top social media community member?

You can read my thoughts on this issue in a guest post I’ve written at NowSourcing.